Enterprise Tuesday – Creating a Category

With keynote speaker William Lowe MW, Co-founder and Master Distiller of Cambridge Distillery

From the humblest of beginnings as the smallest distillery in the country, Cambridge Distillery has evolved from a living-room man-and-wife venture to set a globally recognised international standard for premiumisation of gin. In this talk William Lowe, Co-founder and Master Distiller, will discuss how he and his wife identified and serviced a previously unexplored niche in the drinks industry, grew from startup to respected SME with over 40 employees, and overcame the challenges of growth in the face of established competition.

Chaired by Dr Matthew Grimes, Academic Co-Director of the Cambridge Judge Entrepreneurship Centre.

Registration: 18:25-18:30
Panel talk: 18:30-20:00
Networking: 20:00-20:30

Ticket booking is essential for the February series. Please note: main registration closes 24 hours prior to the event. The event will take place on Zoom.

Register

Enterprise Tuesday introduces budding entrepreneurs to the world of business, aiming to inspire people to pursue their entrepreneurial ambitions. The talks are open to everyone but prior registration is essential.

Have a question? Please email the team at enterprisetuesday@jbs.cam.ac.uk.

Find out more about future guest speakers and topics

Speaker bios

William Lowe MW, Co-founder and Master Distiller of Cambridge Distillery

Co-Founder & Master Distiller at Cambridge Distillery, William Lowe triumphed against the odds to grow Cambridge Distillery from the UK’s smallest distillery to what Selfridge’s has called “the pinnacle of the 21st century gin renaissance” in just eight years. With over 20 years’ industry experience he is a regular member of international Wine and Spirits judging panels and has twice been voted as Wine and Spirits Educator of the Year (WSET). His work in the spirits industry has seen him included on the ‘British Airways 100 Modern Britons’ and the ‘IWSC Future 50’. In 2020, Lowe became the world’s first Master Distiller to also become a Master of Wine.

Dr Matthew Grimes, Academic Co-Director of the Entrepreneurship Centre at Cambridge Judge Business School

Matthew’s research examines how individuals and organisations create, introduce, and sustain positive social change by way of entrepreneurship. To this end he studies both the contextual factors (e.g. regional and institutional differences) that enable innovation and social change as well as the individual factors (e.g. demographic and identity differences) that motivate and sustain individuals’ commitment to such change. He studies these factors primarily in contexts such as social entrepreneurship and business incubators and accelerators, where attempts to create, introduce and sustain social change and innovation are particularly important and challenging.