Showcasing the people, companies and ‘things’ on the cutting-edge of innovation and entrepreneurship in Cambridgeshire & the East of England

About this Event


Cambridgeshire people, companies, and the ‘things’ that they create are setting the standards in innovation and entrepreneurship across the globe. We have been showcasing and highlighting the next generation of these through our #21toWatch campaign. Our year-long campaign recognises those exciting new entries across all market sectors, and celebrates the very best work going on today in the region.

The Top 21 will be announced at an invitation-only event* on Thursday 5th March 2020. Each of the Top 21 #21toWatch will receive an opportunity to maximise their exposure in front of an audience of investors, professional services, larger businesses, product developers, founders and entrepreneurs, all of whom hold the potential to help them on their next stage of growth. This will be the annual platform where the convened audience will participate in a high-impact and perfectly networked evening – after all, it’s the people-to-people connection that makes our region flourish.

To find out more and to view the longlists, please go to

*We have a strict number of delegates and as such 80% of tickets are to invited attendees and invitations from sent through our sponsors and partners. However we would also like to open up a percentage of the tickets for those who are interested in being at the event. Please be aware that if you complete your details (rather than simply clicking checkout), your participation will then be confirmed – we’re hoping to squeeze in as many of you as possible! Alternatively if you would like to request an invitation please feel free to email us at

31st January 2020 – Nominations close
3rd-7th February 2020 – Judging of the shortlist
12th-19th February 2020 – Shortlist announced in the Cambridge Independent
5th March 2020 – Top21 announced
11th March 2020 – Winners feature in the Cambridge Independent

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