People, companies and the ‘things’ they create, across Cambridge and the East of England are setting the standards in innovation and entrepreneurship across the globe. #21toWatch is a dedicated campaign to showcase and highlight the maybe lesser known, recognising those exciting new entries across all market sectors, and celebrating the very best work going on today in the region. With such diversity and ingenuity amongst the #21toWatch cohort, the attributes each submission is assessed on are Innovation, Challenge, Influence, Viability and Memorability.
Many on our list (not just the Top21!) have gone on to achieve great things, including enhanced promotions, additional investment, new clients and a variety of other opportunities. Our sponsors and partners also view the cofinitive #21toWatch campaign as a key investment for them as they support new ventures and opportunities.
We collate a list of the people, the companies and the ‘things’ throughout the year – these are the key dates you need to know. The nomination window for 2022/23 closes 13th January 2023, the shortlist is announced at the start of February, with the annual #21toWatch Top21 unveiled in a unique event on Thursday 2nd March 2023.