Transformational Storytelling: Engaging and activating key audiences
11th Sep 2019, 10am
Brought to you by StoryLab, Anglia Ruskin University
An intensive full-day training course combining theory and practice to help communicators and marketers develop diverse, multi-modal stories with impact. The workshop includes a hands-on experimental immersive technology session so places are strictly limited to 18.
Wednesday 11th September 2019, 10am – 5pm
Jerome Booth Music Therapy Centre, Young Street, Cambridge CB1 2LZ
£250.00 full price / £200.00 for CW members and non-profits
ABOUT THE EVENT
As the Fourth Industrial Revolution rapidly changes how people live, work, and communicate,
the human currency of storytelling has never been more important nor the tools more varied.
Th is full day course is designed to help communicators apply story led thinking to help their
organisation cut through the noise and connect with and activate key audiences to deliver
measurable outcomes.
We will explore how we can u tilise and combine new technologies to build powerful new
narratives, create immersive and interactive experiences, and deepen engagement and
advocacy Participants will work together in small groups to design purposeful story pathways
and experime nt with 360 film, audio soundscapes and 3D data visualisation.
WHO SHOULD ATTEND?
The course is aimed at professional communicators from the private, public and third sectors
including those working in external relations, public engagement, marketing, public relations,
change management and CSR and anyone with an interest in innovative storytelling
