SUNA Masterclass – Marketing to a Changing Audience – with Creative Quills
10th Nov 2021, 10am
About this event
Marketing to a Changing Audience – with Creative Quills
We’ve all had to change our game plan over the last year or two. But when your company adapts to a shifting marketplace, your marketing strategy has to evolve alongside it. How do you sell your new products and services to your old clients? Or should you go looking for a new audience to tap into?
In this session, we will explore strategies to tackle:
• Pivoting and diversification
• Guarding against complacency
• Prioritising micro and macro issues
• Day-to-day vs long-term planning
Creative Quills is a strategic marketing agency in Colchester, Essex. We support organisations across B2B, cultural, and tech sectors. Our clients rely on us to refine and target their messaging to maximise results.
Agenda for the Event:
10:00 – Introduction and Overview of Scale Up Pathways – Scale Up New Anglia
10:05 – Pivoting and diversification – how you can change your audience and attract new customers?
10:15 – Guarding against complacency – Just as it has worked once, it doesn’t necessarily mean it will work again!
10:30 – Prioritising micro and macro issues – it is time to look outside your four walls and explore the bigger world for new opportunities.
10:45 – Day-to-day vs long-term planning – Should you be reactive or proactive within your market?
10:55 – Q&A with the experts!
11:00 – Close out
Organiser: New Anglia Growth Hub
