We’ve all had to change our game plan over the last year or two. How do you adapt your marketing strategy?

About this event

Marketing to a Changing Audience – with Creative Quills

We’ve all had to change our game plan over the last year or two. But when your company adapts to a shifting marketplace, your marketing strategy has to evolve alongside it. How do you sell your new products and services to your old clients? Or should you go looking for a new audience to tap into?

In this session, we will explore strategies to tackle:

• Pivoting and diversification

• Guarding against complacency

• Prioritising micro and macro issues

• Day-to-day vs long-term planning

Creative Quills is a strategic marketing agency in Colchester, Essex. We support organisations across B2B, cultural, and tech sectors. Our clients rely on us to refine and target their messaging to maximise results.

Agenda for the Event:

10:00 – Introduction and Overview of Scale Up Pathways – Scale Up New Anglia

10:05 – Pivoting and diversification – how you can change your audience and attract new customers?

10:15 – Guarding against complacency – Just as it has worked once, it doesn’t necessarily mean it will work again!

10:30 – Prioritising micro and macro issues – it is time to look outside your four walls and explore the bigger world for new opportunities.

10:45 – Day-to-day vs long-term planning – Should you be reactive or proactive within your market?

10:55 – Q&A with the experts!

11:00 – Close out

Book now
Online Event
Organiser: New Anglia Growth Hub

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