Startup Workshops #4 – The Product Launch – Go to Market Planning

This webinar focuses on innovative growth companies who want to take their new product to market. It offers practical tips, insights, pitfalls, dos and don’ts of planning the launch of the new product.

Who should attend: The Product Launch – Go to Market Planning webinar is targeted at founders and senior managers of technology companies seeking to grow and scale their business by developing and commercialising new products.

Agenda:

• Introduction from John Fagan, Founder, SyncNorwich

• Introduction to Innovate UK EDGE – Helen Turton, Client Engagement Manager, Innovate UK EDGE

• Developing the Go-to-market strategy for your product launch – Charles Ward, Scaleup Director and Senior Innovation & Growth Specialist, Innovate UK EDGE

• Charles will be joined in a fireside chat by an Innovate UK EDGE client talking about their experience of go to market planning for their new product

• Q&A

• How to access Innovate UK EDGE support – Helen Turton

• Close out – John Fagan

Speaker bio:

Innovate UK EDGE Senior Innovation & Growth Specialist and Scaleup Director, Charles Ward, has 30+ years commercial experience across a variety of industry sectors and has been coaching and facilitating regularly since 2014. His career includes marketing and sales roles with multi-nationals 3M Healthcare, Johnson & Johnson and De La Rue leading to senior European positions in Digital and Compaq. In 2000 Charles became director of techUK, the industry body for the UK’s ICT sector, delivering services to 850 member companies, mostly SMEs. Charles’ business coaching credentials are derived from his time at techUK through working with a variety of businesses, professional advisors, and investors; gaining insight into the performance drivers of successful tech SMEs as well as deep understanding of common scaling challenges. With go-to-market strategy and internationalisation as areas of expertise Charles applies business design thinking to help clients to create fit-for-purpose business models for rapid growth.

Innovate UK EDGE is a key part of the UK innovation agency’s investment in the innovative businesses that drive economic growth. It complements Innovate UK project funding with intensive, specialist-led support for such ambitious businesses. Each high-potential, innovative business in our portfolio benefits from the objective perspective of a dedicated innovation and growth specialist local to them. Our specialist considers a business in the round and, working closely with its leadership, identifies the most productive ways to accelerate its growth.