This session takes a pragmatic look at role of partners in a tech company’s go-to-market strategy. The starting premise is that many companies struggle to maintain mutually profitable relationships with partners because they treat these relationships as one-sided. Often through a mix of naivety and self-interest companies over-focus on their own needs at the expense of what channel partners want and delivering customer value. The aim of the webinar is to take a holistic view of the factors involved in creating a partnering model that delivers win/win/win, the latter being the customer of course!

Who should attend: The Investment Readiness for Tech Start-ups webinar is targeted at founders and senior managers of technology companies seeking to collaborate and work with partners to grow and scale their business.


> Introduction to Innovate UK EDGE – Helen Turton, Client Engagement Manager, Innovate UK EDGE

> Go to Market Strategy – The Role of Partners- Charles Ward, Scaleup Director and Senior Innovation & Growth Specialist, Innovate UK EDGEE


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Organiser: SyncNorwich

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