Monday 1 October sees the launch of the next phase of the Audience of the Future Challenge, with a new £8m R&D fund, Production Innovation for Immersive Content. To help you take advantage of this competition, a programme of briefing events is being hosted around the UK throughout October. Registration for these events is now open; see details below.

The Audience of the Future Challenge is designed to support the growth of the creative immersive tech sector through £33m of funding and investment. It aims to bring creative businesses, researchers and technologists together to create striking new experiences, and positioning the UK as the global leader in the creative and commercial implementation of immersive technology.

The next phase of the Audience of the Future Challenge sees the launch of  a new R&D fund, Production Innovation for Immersive Content. Up to £8m is available for business-led R&D projects that enable immersive content to be created faster, more efficiently or in new ways, and which improve significantly on the current ‘state-of-the-art’ in the field.

Lowering the cost of this content and expanding the ways in which it can be experienced will help UK businesses, especially SMEs to flourish and maintain the UK’s position as a global creative powerhouse.

The competition is open to all UK creative industry organisations working with immersive technologies. Single company projects can receive up to £250,000, while collaborative projects up to £1m. All proposals must involve at least one participant who is a content creator and develop tools, products or services for creating and delivering immersive content.

The full competition scope will be made live on Monday 1 October – further information, including a range of resources to help and support applications will be available from that date.

A series of briefing, networking and drop-in events are planned throughout October. These events are designed to give you an opportunity to meet the teams behind the competitions, learn more about the scope of funding on offer, ask questions and meet potential partners and collaborators. These events are free to attend, however as demand is expected to be high, early registration is essential! Events include:

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