Harness the Online Opportunity with Google Analytics
9th Dec 2020, 10am
About this Event
As many organisations have learned this year, there are so many variables that can influence success for your business. From a global pandemic, to huge political and legislative changes such as the EU Exit, UK companies have had to adapt to stay relevant and keep hold of their customers.
Businesses need to learn how to adapt to new audiences and markets and be ready for inevitable change. Effectively using digital tools like Google Analytics can play a huge part in helping you to do this.
This one-hour webinar from SocialB focuses on how you can utilise free tools like Google Analytics to gather valuable information about your current digital performance and identify new opportunities.
Do you know where your website traffic comes from?
Do you wish you could find out more about your website visitors, so you can target them better?
You might be trying to find new customers –are they local? Elsewhere in the UK?
This webinar will introduce you to the key metrics and data that you can draw from Google Analytics helping you form a more in depth understanding of your customers and their online behaviour.
We know online analytics is not everyone’s bag. This is a straight-talking session and we will leave the jargon at the virtual door. There will be dedicated Q&A time at the end of the session so if you have any burning questions please bring them along!
What Will We Cover?
- Introduction to Google Analytics –overview of key features
- The importance of using GA properly and setting up your tracking
- Key metrics to consider with Google Analytics(audience, acquisition, and behaviour)
- Relating these metrics to your business goals –what does it really mean?
Hosts Hethel Innovation are an EU-funded business support organisation, providing support to Norfolk and Suffolk’s business environment to innovate and become more productive and competitive as a result. Hethel Innovation also provides incubation services through Hethel Engineering Centre and Scottow Enterprise Park.
Organiser: Hethel Innovation