Transforming Customer insight to drive new products and innovations

We all know the importance of customer feedback and insights when developing new products and services, but the reality is that it’s just not as simple as asking a customer what he wants.

Henry Ford highlights this in his famous quote: “If I’d asked them what they wanted, they would have said faster horses”.

Successful innovation requires an understanding of customer needs that runs much deeper than what a customer tells you they want.

This webinar will outline some ways of gathering such deep insights and how to feed them into your product development process.

What will you get from this event?

  • An understanding of the help available via Scaleup New Anglia and Innovate UK EGDE to support your growth and scale journey
  • In this presentation, Jodie Wilson, Innovate UK EDGE Innovation & Growth Specialist will share some of her knowledge on how to use feedback and customer feedback to develop and promote your business, through designing strategies that deliver growth, brand visibility, and lead generation.
  • The chance to engage directly with the speakers and our guest business owner(s)

Who is this for?

Ideally, you should have been trading for 12 months or more and be the Owner, Founder, Managing Director or part of the Senior Leadership Team. This event is open to all. This is part of our Scale Up New Anglia Masterclass events schedule. To learn more about this initiative and the support we can offer, please visit and

Agenda for the Event:

14:30 – Introduction and Overview of Scale Up Pathways – Scale Up New Anglia

14:35 – Overview of Innovate UK EDGE, its entry requirements and help provided – Julie Pauley, Ecosystem Relationship Lead, Innovate UK EDGE

14:40 – Insights, tips, pitfalls, dos and don’ts of using customer feedback to develop new innovations including a panel discussion with:

Jodie Wilson, Innovation & Growth Specialist, Innovate UK EDGE

Innovate UK EDGE clients

15:20 – Let’s get interactive! – Q&A from the audience

15:28 – How to work with Innovate UK EDGE – Julie Pauley

15:30 – Close out

Jodie Wilson: Jodie has over 20 years’ experience across a broad spectrum of Marketing disciplines in a technology-leading engineering and manufacturing landscape. She has extensive international and cultural experience, through working in China, India, Middle East, Africa and Europe, North America, including living in US for 3 years.

Experienced in working closely with management teams in a range of businesses from SME’s and new start-ups to large corporate clients advising them on how to develop and promote their business, designing strategies that deliver growth, brand visibility, and lead generation.

Jodie is a Fellow of The Chartered Institute of Marketing (FCIM), as well as a Certified Six Sigma Green Belt and Sponsor.

Book now
Online Event
Organiser: New Anglia Growth Hub

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