Business Modelling – An Introduction


There is no doubt that business success is the result of talented people and strong leadership, but at its core, there must also be a robust business model.

With the rapid emergence of new technologies, disruptive startups, the blurring of industries and changing market demands, business modelling and innovation is now a key component in any leader’s business strategy toolbox.

This 90-minute workshop focuses on the business model canvas methodology, used by over 5 million business practitioners worldwide. This highly interactive and collaborative process helps turn traditional strategy discussions into action driven outcomes and provides a common language for all to use.

Our fast-paced, interactive session will teach you the fundamentals of business modelling and give you the opportunity to try it out.

By the end of the session, you will:

  • Have a definition of what a business model is
  • Understand the value of business model thinking
  • Have practiced modelling your business
  • Understand the different types of business models and sources of innovation


Two presenters who together make up The Innovation Practice bring their wealth of knowledge to this specialist strategic workshop.

Ludo Chapman – Ludo has over 30 years’ experience ranging from launching and leading start-ups to running a mid-sized business.  He started out by setting up a software training company before becoming CEO of a scientific instrument business, Grant Instruments.  More recently he has been helping technology start-ups get funding, leading product launches and setting up their sales channels, both in B2B and consumer markets.

Gordon Souter – Gordon has over 20 years of training, facilitation and consulting experience. He has worked as a successful Big 4 management consultant specialising in change management and process improvement, he has run corporate Learning & Development centres and has lectured on Organisational Creativity & Innovation


Thursday 19 October – 10am – 12.30pm 

Please Register to attend this FREE workshop – join us from 9.30am for Coffee and the workshop starts at 10am.

  • 9.30 Registration and coffee
  • 10am Workshop start
  • 11.30 workshop ends
  • Q&A and other follow up
  • 12pm Close


Ludo Chapman and Gordon Souter will be available afterwards for any direct questions or one-to-one needs. If you have any specific enquiries please email:



Part of our Serious Impact programme of business support.

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